Miles is an app that tracks your every move in exchange for deals and discounts18A ‘rewards program’ for ground-based transportationBy Sean O’Kane@sokane1 Jul 24, 2018, 10:05am EDTSHARE Frequent flyer programs are a frustrating paradox. As humans, we’re always on the hunt for a discount, but how often do most of us fly? Once every few months? Once a year? For the most part, we spend far more time traveling in a car or bus, on a bike, or on foot. To the right kind of mind, that sounds like an opportunity, which is why a new Silicon Valley startup called Miles has built a rewards program for all these other modes of transportation. The cost? You have to let Miles follow you everywhere.Today, the company launched a free iOS app of the same name (Android version coming soon) that lets people rack up miles based on all the different modes of ground transportation they use to move around each day. Ostensibly, the greener the transportation method, the bigger a multiplier assigned to those miles: one mile traveled in a car nets you one reward mile, for example, while one mile in a ride-share is worth two, a mile of biking is worth five, and one mile of walking or running is worth 10. (One mile of flying is worth just 0.1 miles.)THE APP INCENTIVIZES GREENER MODES OF TRANSPORTATION, SO HOPEFULLY USERS WON’T JUST DRIVE IN CIRCLES FOR FREE COFFEEThose miles can then be exchanged for deals with different brands, a number of which the company has lined up for launch. Rack up enough miles, and you can trade them in for rewards like $5 gift cards at Starbucks, Amazon, or Target, $42 off your first order from meal service Hello Fresh, or even a complimentary rental on Audi’s Silvercar service. (The rewards populate in a few different ways. The Starbucks reward, for example, spits out a barcode that you can scan at one of the company’s locations, while the Silvercar reward gives you a discount code that can be applied at checkout.) Other launch partners include Whole Foods, Canon, Bath & Body Works, and Cole Haan.